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NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
Open Access
The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making
Nina Hesel
Nina Hesel
,
Fabian Buder
Fabian Buder
and
Matthias Unfried
Matthias Unfried
| Oct 26, 2022
NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
MarTech and SalesTech
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Published Online:
Oct 26, 2022
Page range:
49 - 53
DOI:
https://doi.org/10.2478/nimmir-2022-0017
Keywords
Human-Machine Collaboration
,
Artificial Intelligence (AI)
,
Decision-Making
,
Marketing Strategy
,
Smart Machines
© 2022 Nina Hesel et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.