1. bookVolume 14 (2022): Issue 2 (November 2022)
    Special Title: MarTech and SalesTech
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English
Open Access

Metaverse Marketing

Published Online: 26 Oct 2022
Volume & Issue: Volume 14 (2022) - Issue 2 (November 2022) - Special Title: MarTech and SalesTech
Page range: 43 - 47
Journal Details
License
Format
Journal
eISSN
2628-166X
First Published
30 May 2019
Publication timeframe
2 times per year
Languages
English

Hennig-Thurau, T.; Aliman, N.; Herting, A.; Cziehso, G.; Kübler, R. V; & Linder, M. (2022): “Making Sense of the Virtual-Reality Metaverse: The Value of Real-Time Multisensory Social Interactions in a New Computer-mediated Environment,” Working paper Marketing Center Münster. Search in Google Scholar

Bailenson, Jeremy (2018): “Experience on Demand: What Virtual Reality Is, How It Works, and What It Can Do,” W. W. Norton & Company, Inc. Search in Google Scholar

Ball, Matthew (2020): “The Metaverse: What It Is, Where to Find It, and Who Will Build It,” www.matthewball.vc/all/themetaverse. Search in Google Scholar

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