The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making

Published Online: Oct 26, 2022

Page range: 49 - 53

DOI: https://doi.org/10.2478/nimmir-2022-0017

Keywords

Human-Machine Collaboration, Artificial Intelligence (AI), Decision-Making, Marketing Strategy, Smart Machines

© 2022 Nina Hesel et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.