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Journals
NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
Open Access
Metaverse Marketing
Thorsten Hennig-Thurau
Thorsten Hennig-Thurau
and
Björn Ognibeni
Björn Ognibeni
| Oct 26, 2022
NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
MarTech and SalesTech
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Published Online:
Oct 26, 2022
Page range:
43 - 47
DOI:
https://doi.org/10.2478/nimmir-2022-0016
Keywords
Metaverse
,
Virtual Reality
,
Virtual Worlds
,
Social Behavior
© 2022 Thorsten Hennig-Thurau et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Thorsten Hennig-Thurau
Professor of Marketing & Media Research and Academic Director of XRLab@MCM University of Münster
Germany
Björn Ognibeni
Co-founder of ChinaBriefs.io and Strategic Director of XRLab@MCM University of Münster
Germany