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Metaverse Marketing

Thorsten Hennig-Thurau
Thorsten Hennig-Thurau
 and 
Björn Ognibeni
Björn Ognibeni
   | Oct 26, 2022
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Published Online: Oct 26, 2022
Page range: 43 - 47
DOI: https://doi.org/10.2478/nimmir-2022-0016
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© 2022 Thorsten Hennig-Thurau et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Thorsten Hennig-Thurau
Professor of Marketing & Media Research and Academic Director of XRLab@MCM University of MünsterGermany
Björn Ognibeni
Co-founder of ChinaBriefs.io and Strategic Director of XRLab@MCM University of MünsterGermany
eISSN:
2628-166X
Language:
English
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2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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