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Challenges of Marketing Automation: Linking MarTech & SalesTech

| Oct 26, 2022

NIM Marketing Intelligence Review's Cover Image

NIM Marketing Intelligence Review

Volume 14 (2022): Issue 2 (November 2022)

MarTech and SalesTech

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Published Online: Oct 26, 2022

Page range: 11 - 17

DOI: https://doi.org/10.2478/nimmir-2022-0011

Keywords
MarTech, SalesTech, Marketing Automation, EiPaaS, Artificial Intelligence (AI), Data Quality, Privacy

© 2022 Bernd Skiera, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

eISSN:: 2628-166X
Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

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