Accès libre

Challenges of Marketing Automation: Linking MarTech & SalesTech

Bernd Skiera
Bernd Skiera
   | 26 oct. 2022
NIM Marketing Intelligence Review's Cover Image
À propos de cet article
Article précédent
Article suivant
Citez
Publié en ligne: 26 oct. 2022
Pages: 11 - 17
DOI: https://doi.org/10.2478/nimmir-2022-0011
Mots clés
© 2022 Bernd Skiera, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
eISSN:
2628-166X
Langue:
Anglais
Périodicité:
2 fois par an
Sujets de la revue:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
RSS Feed de la revue