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Challenges of Marketing Automation: Linking MarTech & SalesTech

Bernd Skiera
Bernd Skiera
   | Oct 26, 2022
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Published Online: Oct 26, 2022
Page range: 11 - 17
DOI: https://doi.org/10.2478/nimmir-2022-0011
Keywords
© 2022 Bernd Skiera, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Bernd Skiera
Professor of Electronic Commerce Goethe University FrankfurtGermany
eISSN:
2628-166X
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
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