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Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption

Rebecca Walker Reczek

Rebecca Walker Reczek

Berry Chair of New Technologies in Marketing, The Ohio State UniversityColumbus,
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Reczek, Rebecca Walker
, 
Julie Irwin

Julie Irwin

Marlene and Morton Meyerson Centennial Professor of Business, The University of Texas at Austin
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Irwin, Julie
 and 
Danny Zane

Danny Zane

Assistant Professor of Marketing, Lehigh University
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Zane, Danny
  
Apr 30, 2022
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Published Online: Apr 30, 2022
Page range: 25 - 29
DOI: https://doi.org/10.2478/nimmir-2022-0004
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© 2022 Rebecca Walker Reczek et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Ehrich, K. R. and Irwin, J. R. (2005): “Willful ignorance in the request for product attribute information,” Journal of Marketing Research, Vol. 42(3), 266–277. doi: 10.1509/jmkr.2005.42.3.266 Search in Google Scholar

Reczek, R. W.; Irwin, J. R.; Zane, D. M.; & Ehrich, K. R. (2018): “That’s not how I remember it: willfully ignorant memory for ethical product attribute information,” Journal of Consumer Research, Vol. 45(1), 185-207. Search in Google Scholar

Zane, D. M.; Irwin, J. R.; & Reczek, R. W. (2016): “Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others,” Journal of Consumer Psychology, Vol. 26(3), 337-349. doi: 10.1016/j.jcps.2015.10.002 Search in Google Scholar

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English
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Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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