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Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption

Rebecca Walker Reczek

Rebecca Walker Reczek

Berry Chair of New Technologies in Marketing, The Ohio State UniversityColumbus,
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Reczek, Rebecca Walker
, 
Julie Irwin

Julie Irwin

Marlene and Morton Meyerson Centennial Professor of Business, The University of Texas at Austin
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Irwin, Julie
 and 
Danny Zane

Danny Zane

Assistant Professor of Marketing, Lehigh University
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Zane, Danny
  
Apr 30, 2022
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Published Online: Apr 30, 2022
Page range: 25 - 29
DOI: https://doi.org/10.2478/nimmir-2022-0004
Keywords
© 2022 Rebecca Walker Reczek et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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