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Marketing Automation: Marketing Utopia or Marketing Dystopia?

Klaus Wertenbroch

Klaus Wertenbroch

Novartis Chaired Professor of Management and the Environment & Professor of Marketing, INSEADSingapore
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Wertenbroch, Klaus
  
May 05, 2021
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Published Online: May 05, 2021
Page range: 18 - 23
DOI: https://doi.org/10.2478/nimmir-2021-0003
Keywords
© 2021 Klaus Wertenbroch, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Wertenbroch, Klaus
Novartis Chaired Professor of Management and the Environment & Professor of Marketing, INSEADSingapore
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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