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NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
Open Access
Marketing Automation: Marketing Utopia or Marketing Dystopia?
Klaus Wertenbroch
Klaus Wertenbroch
Novartis Chaired Professor of Management and the Environment & Professor of Marketing, INSEAD
Singapore
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Wertenbroch, Klaus
May 05, 2021
NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
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Published Online:
May 05, 2021
Page range:
18 - 23
DOI:
https://doi.org/10.2478/nimmir-2021-0003
Keywords
AI
,
Algorithms
,
Free Choice
,
Marketing Automation
,
Personalization
© 2021 Klaus Wertenbroch, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
