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Management & Marketing
Volume 18 (2023): Issue 3 (September 2023)
Open Access
Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia
Murry Harmawan Saputra
Murry Harmawan Saputra
and
Augusty Tae Ferdinand
Augusty Tae Ferdinand
| Sep 28, 2023
Management & Marketing
Volume 18 (2023): Issue 3 (September 2023)
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Published Online:
Sep 28, 2023
Page range:
192 - 213
DOI:
https://doi.org/10.2478/mmcks-2023-0011
Keywords
relational capital
,
energizing customer bond
,
value-based selling
,
salesperson performance
,
business to business
© 2023 Murry Harmawan Saputra et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Murry Harmawan Saputra
Faculty of Economics Universitas Muhammadiyah Purworejo, Indonesia National Research and Innovation Agency
Indonesia
Augusty Tae Ferdinand
Faculty of Economics and Business Universitas Diponegoro
Semarang, Indonesia