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Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia

Murry Harmawan Saputra

Murry Harmawan Saputra

Faculty of Economics, Universitas Muhammadiyah Purworejo, Indonesia National Research and Innovation AgencyIndonesia
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Saputra, Murry Harmawan
 and 
Augusty Tae Ferdinand

Augusty Tae Ferdinand

Faculty of Economics and Business, Universitas DiponegoroSemarang, Indonesia
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Ferdinand, Augusty Tae
  
Sep 28, 2023
Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia's Cover Image
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Published Online: Sep 28, 2023
Page range: 192 - 213
DOI: https://doi.org/10.2478/mmcks-2023-0011
Keywords
© 2023 Murry Harmawan Saputra et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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