Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective

Published Online: Feb 07, 2023

Page range: 543 - 564

DOI: https://doi.org/10.2478/mmcks-2022-0030

Keywords

Differentiation strategy, Green market orientation, Market competition, SMEs, Vietnam

© 2022 Quang-Huy Ngo, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.