Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective

Publicado en línea: 07 feb 2023

Páginas: 543 - 564

DOI: https://doi.org/10.2478/mmcks-2022-0030

Palabras clave

Differentiation strategy, Green market orientation, Market competition, SMEs, Vietnam

© 2022 Quang-Huy Ngo, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.