Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective

Online veröffentlicht: 07. Feb. 2023

Seitenbereich: 543 - 564

DOI: https://doi.org/10.2478/mmcks-2022-0030

Schlüsselwörter

Differentiation strategy, Green market orientation, Market competition, SMEs, Vietnam

© 2022 Quang-Huy Ngo, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.