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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Mehmet Civelek

Mehmet Civelek

University of Entrepreneurship and LawOstrava,
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Civelek, Mehmet
, 
Michal Červinka

Michal Červinka

University of Entrepreneurship and LawOstrava,
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Červinka, Michal
, 
Krzysztof Gajdka

Krzysztof Gajdka

University of Entrepreneurship and LawPrague,
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Gajdka, Krzysztof
 and 
Václav Nétek

Václav Nétek

University of Entrepreneurship and LawOstrava,
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Nétek, Václav
  
Oct 01, 2021
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Published Online: Oct 01, 2021
Page range: 210 - 227
DOI: https://doi.org/10.2478/mmcks-2021-0013
Keywords
© 2021 Mehmet Civelek et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Civelek, Mehmet
University of Entrepreneurship and LawOstrava
Červinka, Michal
University of Entrepreneurship and LawOstrava
Gajdka, Krzysztof
University of Entrepreneurship and LawPrague
Nétek, Václav
University of Entrepreneurship and LawOstrava
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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