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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Mehmet Civelek

Mehmet Civelek

University of Entrepreneurship and LawOstrava,
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Civelek, Mehmet
, 
Michal Červinka

Michal Červinka

University of Entrepreneurship and LawOstrava,
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Červinka, Michal
, 
Krzysztof Gajdka

Krzysztof Gajdka

University of Entrepreneurship and LawPrague,
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Gajdka, Krzysztof
 and 
Václav Nétek

Václav Nétek

University of Entrepreneurship and LawOstrava,
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Nétek, Václav
  
Oct 01, 2021
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Published Online: Oct 01, 2021
Page range: 210 - 227
DOI: https://doi.org/10.2478/mmcks-2021-0013
Keywords
© 2021 Mehmet Civelek et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Entrepreneurship
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