Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Pubblicato online: 01 ott 2021

Pagine: 210 - 227

DOI: https://doi.org/10.2478/mmcks-2021-0013

Parole chiave

marketing communication tools, marketing innovation, innovation, SMEs, Slovakia, traditional marketing communication tools, technology-enabled marketing communication tools

© 2021 Mehmet Civelek et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.