<abstract xmlns="http://www.w3.org/1999/xhtml">

The purpose of this article is to indicate, based on publications in the field of ‘dysfunctional customer behaviour’, the items most often cited and essential for the researchers who cite them, as well as to introduce the topics and their relationships that represent the conceptual space of ‘dysfunctional customer behaviour’. The indicated objective will be realised on the basis of selected bibliometric analyses. A set of 74 items resulting from searches in two databases-Web of Science and Scopus-were used for the analyses. Based on the created database of publications in the area of ‘dysfunctional customer behaviour’, three analyses were carried out: citations, co-citations and co-occurrence of words. The results of the bibliometric analyses made it possible to identify the group of most frequently cited publications, isolate those that are important to the citing researchers, and approximate the topics and their relationships that represent the conceptual space of ‘dysfunctional customer behaviour’.
</abstract>

Dysfunctional Customer Behaviour — Bibliometric Analysis

<abstract xmlns="http://www.w3.org/1999/xhtml">

Running is one of the most popular methods of spending time in active form in the world. The vast majority of managers who organise runs are former or actual runners. It is interesting to note that more men are leaders of teams which organise running events, while women as leaders are very rare. The main purpose of the research was to find the influence of sex of leader on the style of leadership, decision process and atmosphere in team. The author of this article conducted quality research using individual deep interview method. Data were collected from 23 individual deep interviews with managers of big running events organised in Poland, and 14 with the members of their teams. Currently, effective leaders should have competences different than what were prevalent 20–30 years ago. More important is, for example, emotional intelligence, empathy and interpersonal skills. Organisations operating in the amateur sport market have to build networking with many partners from the public and business sector, so leaders should concentrate on cooperating with stakeholders representing different expectations. Competences that women possess over men are required. Unlike other industries, in the running market there are very few women as leaders. Several reasons abound for this, some of which include economic and sociological grounds.
</abstract>

Women as Leaders of Organising Running Events Teams

<abstract xmlns="http://www.w3.org/1999/xhtml">

This paper attempts to present a method for determining the level of goal achievement corresponding to a marketing strategy formulated for a new product launched in a competitive market. The research method used in this paper is a literature review in the area of new product development (NPD) and marketing strategy. The obtained scientific results indicate the importance of measurement of the effects of a new product strategy and provide various new metrics in this field. In practice, the author proposes useful indicators to measure the effects of a new product strategy in competitive markets. Given the economic and marketing implications of the study, its originality concerns the results that provide the basis for the improvement of company’s efforts in effect measurement of a new product strategy and also marketing strategy in competitive markets. The present paper contains an overview of scientific works about new product competitiveness, and also proposes a modification of the method used to measure new product competitiveness on the marketplace. The research contribution to marketing sciences primarily includes the formulation of a set of real rates to measure success or fail rate of a new product strategy in a competitive market. The novelty of the research lies in the approach used to obtain quantitative parameters for evaluation of market competitiveness of a new product in various industries.
</abstract>

How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets

<abstract xmlns="http://www.w3.org/1999/xhtml">

The concern for the condition of the natural environment requires taking a new approach towards consumption and meeting consumer needs (Bocking 2009). Despite many initiatives related to the paradigm of sustainable development and the concept of sustainable consumption, the situation is still far from a general departure from mass consumption and consumerism. The article aims to try to synthetically organise the views of other authors on the challenges of greening consumption, both for enterprises and consumers in the context of social responsibility. Competences play an important role in this process. The greening of consumption has not yet been widely propagated in societies, including also Polish society. One of the crucial elements of greening consumption is the purchase of ecological/organic food products. To learn about the behaviour of Poles towards the issue discussed in this article, the authors conducted a study on a representative sample of Poles (N = 1,000) during Nov. 15–27, 2021, using the Computer Assisted Web Interview (CAWI) technique (which is an online surveying technique that fits into the quantitative methodology of market and opinion research) and online panels as part of the omnibus study. The survey shows that only 7.1% of the respondents have never purchased ecological/organic food products. Among buyers, 21.8% do it rarely/sporadically, 40.1% occasionally/sometimes, 20.2% often/try to choose ecological products when shopping and 10.8% do it very often or always. Among the respondents, 55.3% declared that ecological/organic products are expensive but still worth the price due to the health benefits they bring. Noticing the advantages of these products, 63.7% of respondents would like to buy more of them. In view of the results obtained, it can be said that it is necessary to disseminate the main greening consumption ideas that are apparent from this study, and this can be done through education, building consumer competences or visualising the effects of the continuation of current consumption habits. The problem of protecting the natural environment, discussed in numerous documents issued by governments and international organisations and in scientific publications, cannot remain unnoticed. Greening consumption is a challenge for companies whose production should be rational in using non-renewable natural resources, reducing or eliminating toxic waste, using recyclable packaging and introducing ‘clean production’ principles aimed at obtaining consumer products using more cost-effective and healthier methods. It is also a challenge for consumers, who should replace perishable goods with products with a longer life cycle, consume goods and services more sparingly and cease to accept planned obsolescence of products or unethical behaviour of enterprises towards their employees.
</abstract>

Department of Development Policy and Marketing, Institute of Economics and Finance

The Greening of Consumption: Challenges for Consumers and Businesses

<abstract xmlns="http://www.w3.org/1999/xhtml">

The study aimed to conclude on the up-to-date state of the organisational ecology theory concerning relations between organisational ageing and organisational ecology, enhanced by social and ecological systems and ecological management. The applied method included analytical and reflective concluding, based on the synthesis of findings from a critical literature review. It was concluded that: (i) organisational ageing generates some of the most important consequences in organisational ecology; however, there is still no consensus on what kind of consequences prevail; (ii) at population level, the adaptation of organisational structures occurs with the replacement of old organisations that fail to adapt by the new ones; (iii) under the prevalent backdrop of radical structural and strategic changes, individual organisations are subject to inertial forces and thus are confronted with limitations to their success; (iv) ageing has positive consequences for innovative activities of older companies; and (v) the higher the density and concentration of industry, the higher the rates of founding firms and the lower the rates of mortality.
</abstract>

Interface of Organisational Ageing and Organisational Ecology Theory

<abstract xmlns="http://www.w3.org/1999/xhtml">

The study aimed to analyse selected aspects of innovative activities of enterprises in Poland in 2016–2020. The article is based on literature studies, using a query of scientific publications and statistical analyses of data published by Statistics Poland and the Patent Office of the Republic of Poland (PORP) for 2016–2020. Findings show that in 2016–2020 the number of innovative industrial and service enterprises that primarily implemented innovations in business processes was increasing. The innovations included, in particular, processes of manufacturing products in industrial enterprises, as well as external and internal communication in service enterprises. Although the outbreak of the COVID-19 pandemic did not affect the activities of the majority of surveyed companies significantly, the changes in the functioning of those impacted by COVID-19 caused a more frequent implementation of innovations in business processes than in the product processes. Innovative activities conducted in enterprises were financed mainly from own funds, including internal outlays for innovative activities of enterprises and funds obtained from government and local government institutions, most often used by the entrepreneurs to purchase fixed assets. The smallest share of outlays was allocated to the protection of intellectual property in enterprises, which is undoubtedly one of the most often underestimated areas determining effective protection of innovations in enterprises.
</abstract>

Department of Tourism, Social Communication and Counselling, Institute of Economics and Finance

Selected Aspects of Innovative Activity of Polish Enterprises in 2016–2020

AHEAD OF PRINT

Volume 51 (2024): Issue 1 (March 2024)

Volume 50 (2023): Issue 4 (December 2023)

Volume 49 (2023): Issue 3 (September 2023)

Volume 48 (2023): Issue 2 (June 2023)

Volume 47 (2023): Issue 1 (March 2023)

Volume 46 (2022): Issue 4 (December 2022)

Volume 45 (2022): Issue 3 (October 2022)

Volume 44 (2022): Issue 2 (June 2022)

Volume 43 (2022): Issue 1 (March 2022)

Volume 42 (2021): Issue 4 (December 2021)

Volume 41 (2021): Issue 3 (September 2021)

Volume 40 (2021): Issue 2 (June 2021)

Volume 39 (2021): Issue 1 (March 2021)

Volume 38 (2020): Issue 4 (December 2020)

Volume 37 (2020): Issue 3 (September 2020)

Volume 36 (2020): Issue 2 (June 2020)

Volume 35 (2020): Issue 1 (March 2020)

Volume 34 (2019): Issue 4 (December 2019)

Volume 33 (2019): Issue 3 (September 2019)

Volume 32 (2019): Issue 2 (June 2019)

Volume 31 (2019): Issue 1 (March 2019)

Volume 30 (2018): Issue 4 (December 2018)

Volume 29 (2018): Issue 3 (September 2018)

Volume 28 (2023): Issue 2 (June 2023)

Volume 27 (2018): Issue 1 (March 2018)

Volume 26 (2017): Issue 4 (December 2017)

Volume 25 (2017): Issue 3 (September 2017)

Volume 24 (2017): Issue 2 (June 2017)

Volume 23 (2017): Issue 1 (March 2017)

Volume 22 (2016): Issue 4 (December 2016)

Volume 21 (2016): Issue 3 (September 2016)

Volume 20 (2017): Issue 2 (June 2017)

Volume 19 (2016): Issue 1 (March 2016)

Volume 18 (2015): Issue 4 (December 2015)

Volume 17 (2015): Issue 3 (September 2015)

Volume 16 (2015): Issue 2 (June 2015)

Volume 15 (2015): Issue 1 (March 2015)

Marketing of Scientific and Research Organizations

 The main goal of the journal is to present the newest research results and practical solutions that are being implemented by scientific and research organisations amongst which are the leading European scientific institutes, education institutions and technology parks.   The journal brings together the marketing staff of research institutes, higher education institutions and interested parties to enable the further broadening of knowledge and competencies and which enables renowned key players, leading scientists and practitioners in the field of marketing from the whole of Europe to truly join forces.   Articles published in this journal range from marketing theory and practice through the possible uses and scope of marketing in practice in the Polish and international economic sector. It also presents the experiences of Polish and international organizations involved in scientific research.   Based on the decision of the Minister of Science of January 5, 2024, 40 points are awarded to the academic achievement for the scientific articles published in the journal.   Marketing of Scientific and Research Organizations publishes in the Open Access system – free of charge. For authors, publishing in an Open Access journal offers increased citation rates, quicker impact, and wider research collaborations.     Rejection rate:    20%    Main topics:   1. Marketing tools of scientific and research organisations:      E-mail marketing   E-marketing of scientific and research organisations   Marketing strategies in combating the economic crisis   On-line marketing strategies   Education and work fairs as a form of promotion   Trends in marketing studies   Marketing trends and directions of scientific and research organisations   Implementation of new domestic and international strategies   Analytical and research tools in the marketing of scientific and research organisations   Search engine optimisation    2. Social media:      Facebook marketing trends   The Impact of Internet in Public Relations   Legal framework for social media marketing   Social media and SEO   New societies in marketing   Social networks and recommendations of the best communication solutions   Social media – it is not only Facebook   Social media – blogs, forums, chats    3. Marketing communication management:      Research on the effectiveness and efficiency of marketing communication   Building the positive image of scientific and research organisations   The significance of the brand in the operations of a scientific organisation   Strategic management in scientific and research organisations in the Polish economic practice   Product management in research services   Corporate social responsibility (CSR) in theory and practice   B2B marketing   Mobile marketing   Personal marketing as a tool for creating the scientific organisation’s image   Psychology of advertising   Media relations – effective media cooperation   Media trends    4. Selected detailed topics:      Celebrities in advertising of scientific and research institutions   Event marketing   Experiences of a direct marketing agency   Marketing in a scientific library   Sources of funding scientific research   Ethics in marketing   Advantages of cooperation between scientific organisations and enterprises   Employee intellectual capital – the advantage of a competitive institution   Marketing of higher education institutions   Determinants of marketing and the effects of the crisis on a scientific and research organisation   Copyright and intellectual property in marketing and advertising    5. Marketing of new technologies and R&amp;D products:      Marketing mix tools in the implementation of new technologies and R&amp;D products   New technologies in marketing   The use of new technology tools in marketing   Marketing and strategies of start-ups   Commercialization of research results and new technologies   Transfer of knowledge from science and research centres to industry   Technological trends and the use of marketing tools   Management of products / offers portfolio of the research and development institution   TechnoMarketing   New technologies and marketing strategies   MarTech market          Archiving   Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.   Plagiarism Policy   The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.   This journal is primarily targeted at professionals dealing with the marketing of scientific and research organizations. Its target readers include the staff of research institutes, higher education institutions, academic research centres, and organizations, associations and establishments providing assistance in scientific research, as well as students and all those who are interested in the subjects covered by the research.   The journal not only offers a unique opportunity to become familiar with the current trends, new tools and instruments and strategies in the marketing of scientific and research organisations but is also constitute the ideal professional environment for the fruitful exchange of views and constitute an invaluable networking scenario. 