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Sensory Marketing from the Perspective of a Support Tool for Building Brand Value

Margareta Nadanyiova

Margareta Nadanyiova

University of Zilina, Faculty of Operation and Economics of Transport and CommunicationsZilina,
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Nadanyiova, Margareta
, 
Jana Kliestikova

Jana Kliestikova

University of Zilina, Faculty of Operation and Economics of Transport and CommunicationsZilina,
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Kliestikova, Jana
 and 
Juraj Kolencik

Juraj Kolencik

University of Zilina, Faculty of Operation and Economics of Transport and CommunicationsZilina,
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Kolencik, Juraj
  
Jul 20, 2018
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Published Online: Jul 20, 2018
Page range: 96 - 104
DOI: https://doi.org/10.2478/jec-2018-0011
Keywords
© 2018 Margareta Nadanyiova et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Language:
English
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2 times per year
Journal Subjects:
Business and Economics, Business Management, Corporate Social Responsibility (CSR), Compliance Management, Businessn Ethics, Entrepreneurship, Industries, Cultural Management, Social Sciences, Sociology, Culture
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