Sensory Marketing from the Perspective of a Support Tool for Building Brand Value

Data publikacji: 20 lip 2018

Zakres stron: 96 - 104

DOI: https://doi.org/10.2478/jec-2018-0011

Słowa kluczowe

sensory marketing, brand value, consumer, emotions, buying behaviour

© 2018 Margareta Nadanyiova et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.