Sensory Marketing from the Perspective of a Support Tool for Building Brand Value

Publicado en línea: 20 jul 2018

Páginas: 96 - 104

DOI: https://doi.org/10.2478/jec-2018-0011

Palabras clave

sensory marketing, brand value, consumer, emotions, buying behaviour

© 2018 Margareta Nadanyiova et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.