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Economics and Culture

Volume 15 (2018): Issue 1 (June 2018)

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14 Articles
Open Access | Jul 20, 2018
Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry
Eva Kicova

Eva Kicova

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Kicova, Eva
, 
Pavol Kral

Pavol Kral

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Kral, Pavol
 and 
Katarína Janoskova

Katarína Janoskova

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsŽilina, Slovakia
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Janoskova, Katarína
  
Open Access | Jul 20, 2018
The Analysis of the Implementation of municipal Cooperation and Merger Strategies: Case Study for Slovenia
Primoz Pevcin

Primoz Pevcin

University of LjubljanaSlovenia
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Pevcin, Primoz
  
Open Access | Jul 20, 2018
Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them
Dominika Moravcikova

Dominika Moravcikova

University of Zilina, Faculty of Operations and Economics of Transport and CommunicationsZilina, Slovakia
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Moravcikova, Dominika
, 
Anna Krizanova

Anna Krizanova

University of Zilina, Faculty of Operations and Economics of Transport and CommunicationsZilina, Slovakia
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Krizanova, Anna
 and 
Lucia Svabova

Lucia Svabova

University of Zilina, Faculty of Operations and Economics of Transport and CommunicationsZilina, Slovakia
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Svabova, Lucia
  
Open Access | Jul 20, 2018
The Concept of Gamification and its Use in Software Companies in the Republic of Macedonia
Martin Kiselicki

Martin Kiselicki

Integrated Business Faculty
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Kiselicki, Martin
, 
Zanina Kirovska

Zanina Kirovska

Integrated Business Institute
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Kirovska, Zanina
, 
Saso Josimovski

Saso Josimovski

Faculty of EconomicsSkopje,
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Josimovski, Saso
 and 
Lidija Pulevska

Lidija Pulevska

Faculty of EconomicsSkopje,
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Pulevska, Lidija
  
Open Access | Jul 20, 2018
Engaged Humanities. New Perspectives of Experience-Oriented Humanities
Klaudia Muca

Klaudia Muca

The Jagiellonian UniversityCracow, Poland
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Muca, Klaudia
  
Open Access | Jul 20, 2018
Communicative Functions of Hashtags
Aleksandra Laucuka

Aleksandra Laucuka

The University of LatviaRiga, Latvia
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Laucuka, Aleksandra
  
Open Access | Jul 20, 2018
The Work Contents of the Personnel Specialist in Latvia
Reinis Lazda

Reinis Lazda

Alberta CollegeLatvia
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Lazda, Reinis
 and 
Armands Kalnins

Armands Kalnins

Alberta CollegeLatvia
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Kalnins, Armands
  
Open Access | Jul 20, 2018
Culture as a Tool for School Improvement: The Case of Children’s Socialisation Centres
Simona Bieliune

Simona Bieliune

Vilnius UniversityLithuania
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Bieliune, Simona
  
Open Access | Jul 20, 2018
Searching for Key Factors in Enterprise Bankrupt Prediction: A Case Study in Slovak Republic
Ivana Podhorska

Ivana Podhorska

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsZilina,
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Podhorska, Ivana
, 
Maria Kovacova

Maria Kovacova

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsZilina,
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Kovacova, Maria
 and 
Katarina Valaskova

Katarina Valaskova

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsZilina,
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Valaskova, Katarina
  
Open Access | Jul 20, 2018
Prediction of Default of Small Companies in the Slovak Republic
Lucia Svabova

Lucia Svabova

Department of Economics, Faculty of Operation and Economics of Transport and Communications, University of ZilinaZilina, Slovakia
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Svabova, Lucia
, 
Marek Durica

Marek Durica

Department of Economics, Faculty of Operation and Economics of Transport and Communications, University of ZilinaZilina, Slovakia
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Durica, Marek
 and 
Ivana Podhorska

Ivana Podhorska

Department of Economics, Faculty of Operation and Economics of Transport and Communications, University of ZilinaZilina, Slovakia
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Podhorska, Ivana
  
Open Access | Jul 20, 2018
Sensory Marketing from the Perspective of a Support Tool for Building Brand Value
Margareta Nadanyiova

Margareta Nadanyiova

University of Zilina, Faculty of Operation and Economics of Transport and CommunicationsZilina,
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Nadanyiova, Margareta
, 
Jana Kliestikova

Jana Kliestikova

University of Zilina, Faculty of Operation and Economics of Transport and CommunicationsZilina,
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Kliestikova, Jana
 and 
Juraj Kolencik

Juraj Kolencik

University of Zilina, Faculty of Operation and Economics of Transport and CommunicationsZilina,
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Kolencik, Juraj
  
Open Access | Jul 20, 2018
Predictive Ability of Chosen Bankruptcy Models: A Case Study of Slovak Republic
Anna Siekelova

Anna Siekelova

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsZilina,
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Siekelova, Anna
, 
Tomas Kliestik

Tomas Kliestik

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsZilina,
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Kliestik, Tomas
 and 
Peter Adamko

Peter Adamko

University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of EconomicsZilina,
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Adamko, Peter
  
Open Access | Jul 20, 2018
The Analysis and Assesstment of International Capital Flows in the Form of Foreign Direct Investments and Foreign Direct Divestments: The Cases of Latvia and Poland
Katarzyna Zak

Katarzyna Zak

University of Economics in KatowicePoland
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Zak, Katarzyna
  
Open Access | Jul 20, 2018
Enterprises Communication in e-Environment: Case Study of Latvia and Kazakhstan
Vita Stige-Skuskovnika

Vita Stige-Skuskovnika

Alberta CollegeLatvia
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Stige-Skuskovnika, Vita
, 
Inga Milevica

Inga Milevica

Alberta CollegeLatvia
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Milevica, Inga
, 
Olga Civzele

Olga Civzele

Alberta CollegeLatvia
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Civzele, Olga
 and 
Armiyash Nurmagambetova

Armiyash Nurmagambetova

L.N.Gumilyov Eurasian National UniversityKazakhstan
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Nurmagambetova, Armiyash
  

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Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Business Management, Corporate Social Responsibility (CSR), Compliance Management, Businessn Ethics, Entrepreneurship, Industries, Cultural Management, Social Sciences, Sociology, Culture
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