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Journals
Economic Themes
Volume 56 (2018): Issue 3 (September 2018)
Open Access
Effects of the Application of the
CRM
Concept to Profitability of the Banks
Suzana Stevanović
Suzana Stevanović
Faculty of Business Economics Bijeljina, University of Istočno Sarajevo
Bosnia and Herzegovina
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Stevanović, Suzana
and
Zvjezdana Gavrilović
Zvjezdana Gavrilović
Faculty of Business Economics Bijeljina, University of Istočno Sarajevo
Bosnia and Herzegovina
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Gavrilović, Zvjezdana
Sep 26, 2019
Economic Themes
Volume 56 (2018): Issue 3 (September 2018)
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Published Online:
Sep 26, 2019
Page range:
283 - 299
Received:
Dec 01, 2017
Accepted:
May 28, 2018
DOI:
https://doi.org/10.2478/ethemes-2018-0017
Keywords
CRM concept
,
profitability
,
banking sector
© 2018 Suzana Stevanović et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
