The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions

Published Online: Oct 26, 2023

Page range: 135 - 151

Received: Sep 04, 2023

Accepted: Oct 04, 2023

DOI: https://doi.org/10.2478/eb-2023-0009

Keywords

Advertising, consumers, marketing, masculinity, perception.

© 2023 Toms Kreicbergs, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.