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Economics and Business
Volume 37 (2023): Issue 1 (January 2023)
Open Access
The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions
Toms Kreicbergs
Toms Kreicbergs
| Oct 26, 2023
Economics and Business
Volume 37 (2023): Issue 1 (January 2023)
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Published Online:
Oct 26, 2023
Page range:
135 - 151
Received:
Sep 04, 2023
Accepted:
Oct 04, 2023
DOI:
https://doi.org/10.2478/eb-2023-0009
Keywords
Advertising
,
consumers
,
marketing
,
masculinity
,
perception.
© 2023 Toms Kreicbergs, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.