The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions

Pubblicato online: 26 ott 2023

Pagine: 135 - 151

Ricevuto: 04 set 2023

Accettato: 04 ott 2023

DOI: https://doi.org/10.2478/eb-2023-0009

Parole chiave

Advertising, consumers, marketing, masculinity, perception.

© 2023 Toms Kreicbergs, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.