The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions

Publicado en línea: 26 oct 2023

Páginas: 135 - 151

Recibido: 04 sept 2023

Aceptado: 04 oct 2023

DOI: https://doi.org/10.2478/eb-2023-0009

Palabras clave

Advertising, consumers, marketing, masculinity, perception.

© 2023 Toms Kreicbergs, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.