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Research on the application of cluster analysis in cross-border e-commerce customer segmentation and market strategy

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Sep 03, 2024

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Applied Mathematics and Nonlinear Sciences

Volume 9 (2024): Issue 1 (January 2024)

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Published Online: Sep 03, 2024

Received: Apr 10, 2024

Accepted: Aug 04, 2024

DOI: https://doi.org/10.2478/amns-2024-2568

Keywords
K-means, Profile coefficient, Cluster analysis, Customer segmentation, Marketing strategy

© 2024 Xia Wang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Wang, Xia

Hainan Vocational UniversityHaikou, China

UNITAR International UniversitySelangor, Malaysia

Cai, Baoyu

Hainan Vocational UniversityHaikou, China

Salleh, Kalsom

UNITAR International UniversitySelangor, Malaysia

Language:: English

Publication timeframe:: 1 times per year
Journal Subjects:: Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other

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