Research on the application of cluster analysis in cross-border e-commerce customer segmentation and market strategy

Publicado en línea: 03 sept 2024

Recibido: 10 abr 2024

Aceptado: 04 ago 2024

DOI: https://doi.org/10.2478/amns-2024-2568

Palabras clave

K-means, Profile coefficient, Cluster analysis, Customer segmentation, Marketing strategy

© 2024 Xia Wang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.