Research on the application of cluster analysis in cross-border e-commerce customer segmentation and market strategy

Publié en ligne: 03 sept. 2024

Reçu: 10 avr. 2024

Accepté: 04 août 2024

DOI: https://doi.org/10.2478/amns-2024-2568

Mots clés

K-means, Profile coefficient, Cluster analysis, Customer segmentation, Marketing strategy

© 2024 Xia Wang et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.