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Research on the application of cluster analysis in cross-border e-commerce customer segmentation and market strategy

Xia Wang

Xia Wang

  • Hainan Vocational UniversityHaikou, China
  • UNITAR International UniversitySelangor, Malaysia
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Wang, Xia
, 
Baoyu Cai

Baoyu Cai

Hainan Vocational UniversityHaikou, China
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Cai, Baoyu
 and 
Kalsom Salleh

Kalsom Salleh

UNITAR International UniversitySelangor, Malaysia
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Salleh, Kalsom
  
Sep 03, 2024
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Published Online: Sep 03, 2024
Received: Apr 10, 2024
Accepted: Aug 04, 2024
DOI: https://doi.org/10.2478/amns-2024-2568
Keywords
© 2024 Xia Wang et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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