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Organizacija
Volume 48 (2015): Issue 4 (December 2015)
Open Access
Social CRM Adoption and its Impact on Performance Outcomes: a Literature Review
Marjeta Marolt
Marjeta Marolt
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Marolt, Marjeta
,
Andreja Pucihar
Andreja Pucihar
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Pucihar, Andreja
and
Hans-Dieter Zimmermann
Hans-Dieter Zimmermann
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Zimmermann, Hans-Dieter
Dec 05, 2015
Organizacija
Volume 48 (2015): Issue 4 (December 2015)
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Published Online:
Dec 05, 2015
Page range:
260 - 271
Received:
Sep 09, 2015
Accepted:
Oct 21, 2015
DOI:
https://doi.org/10.1515/orga-2015-0022
Keywords
social CRM
,
extent of adoption
,
factors
,
performance outcomes
© 2015 Marjeta Marolt et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
