Social CRM Adoption and its Impact on Performance Outcomes: a Literature Review

Published Online: Dec 05, 2015

Page range: 260 - 271

Received: Sep 09, 2015

Accepted: Oct 21, 2015

DOI: https://doi.org/10.1515/orga-2015-0022

Keywords

social CRM, extent of adoption, factors, performance outcomes

© 2015 Marjeta Marolt et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.