Open Access

Assessment of the Impact of Experience Marketing Dimensions on City Loyalty

Kristina Zikienė

Kristina Zikienė

PhD, associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus UniversityLithuania
Search for this author on
Sciendo|Google Scholar
Zikienė, Kristina
 and 
Laura Gagiškytė

Laura Gagiškytė

BSc in Marketing, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania
Search for this author on
Sciendo|Google Scholar
Gagiškytė, Laura
  
Jan 29, 2021
Assessment of the Impact of Experience Marketing Dimensions on City Loyalty's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Jan 29, 2021
Page range: 113 - 126
Received: Aug 10, 2020
Accepted: Dec 10, 2020
DOI: https://doi.org/10.1515/mosr-2020-0016
Keywords
© 2020 Kristina Zikienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Zikienė, Kristina
PhD, associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus UniversityLithuania
Gagiškytė, Laura
BSc in Marketing, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Human Resources, Labor Practice, Job and Career
Journal RSS Feed