Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
et
29 janv. 2021
À propos de cet article
Publié en ligne: 29 janv. 2021
Pages: 113 - 126
Reçu: 10 août 2020
Accepté: 10 déc. 2020
DOI: https://doi.org/10.1515/mosr-2020-0016
Mots clés
© 2020 Kristina Zikienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Zikienė, Kristina
PhD, associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus UniversityLithuania
Gagiškytė, Laura
BSc in Marketing, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania