Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
oraz
29 sty 2021
O artykule
Data publikacji: 29 sty 2021
Zakres stron: 113 - 126
Otrzymano: 10 sie 2020
Przyjęty: 10 gru 2020
DOI: https://doi.org/10.1515/mosr-2020-0016
Słowa kluczowe
© 2020 Kristina Zikienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Zikienė, Kristina
PhD, associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus UniversityLithuania
Gagiškytė, Laura
BSc in Marketing, Faculty of Economics and Management, Vytautas Magnus UniversityKaunas, Lithuania