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Journals
Management of Organizations: Systematic Research
Volume 84 (2020): Issue 1 (December 2020)
Open Access
Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
Kristina Zikienė
Kristina Zikienė
PhD, associate professor at Marketing Department, Faculty of Economics and Management, Vytautas Magnus University
Lithuania
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Zikienė, Kristina
and
Laura Gagiškytė
Laura Gagiškytė
BSc in Marketing, Faculty of Economics and Management, Vytautas Magnus University
Kaunas, Lithuania
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Gagiškytė, Laura
Jan 29, 2021
Management of Organizations: Systematic Research
Volume 84 (2020): Issue 1 (December 2020)
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Published Online:
Jan 29, 2021
Page range:
113 - 126
Received:
Aug 10, 2020
Accepted:
Dec 10, 2020
DOI:
https://doi.org/10.1515/mosr-2020-0016
Keywords
city loyalty
,
city marketing
,
experience marketing
© 2020 Kristina Zikienė et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
