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Journals
Management of Organizations: Systematic Research
Volume 78 (2017): Issue 1 (December 2017)
Open Access
Measuring Gen-Y Customer Experience in the Banking Sector
Asta Kyguolienė
Asta Kyguolienė
and
Nerijus Makutėnas
Nerijus Makutėnas
| Feb 06, 2018
Management of Organizations: Systematic Research
Volume 78 (2017): Issue 1 (December 2017)
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Published Online:
Feb 06, 2018
Page range:
77 - 93
Received:
Aug 24, 2017
Accepted:
Dec 10, 2017
DOI:
https://doi.org/10.1515/mosr-2017-0017
Keywords
experience marketing
,
customer experience
,
touch points
,
banks
© 2017 Asta Kyguolienė et al., published by De Gruyter Open
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Asta Kyguolienė
Marketing Department, the Faculty of Economics and Management, Vytautas Magnus University
Kaunas, Lithuania
Nerijus Makutėnas
Marketing Management at the Faculty of Economics and Management, Vytautas Magnus University
Kaunas, Lithuania