<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks’ services are presented.</p></abstract>

The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks’ services are presented.

Measuring Gen-Y Customer Experience in the Banking Sector

Marketing Department, the Faculty of Economics and Management

Marketing Management at the Faculty of Economics and Management

Management of Organizations: Systematic Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Measuring Gen-Y Customer Experience in the Banking Sector"}

The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical...

Measuring Gen-Y Customer Experience in the Banking Sector

Publié en ligne: 06 févr. 2018

Pages: 77 - 93

Reçu: 24 août 2017

Accepté: 10 déc. 2017

DOI: https://doi.org/10.1515/mosr-2017-0017

Mots clés
experience marketing, customer experience, touch points, banks

© 2017 Asta Kyguolienė et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Measuring Gen-Y Customer Experience in the Banking Sector

Publié en ligne: 06 févr. 2018

Pages: 77 - 93

Reçu: 24 août 2017

Accepté: 10 déc. 2017

DOI: https://doi.org/10.1515/mosr-2017-0017

Mots clésexperience marketing, customer experience, touch points, banks

© 2017 Asta Kyguolienė et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Mots clés
experience marketing, customer experience, touch points, banks