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Sponsorship investments: do they deliver brand awareness for all sponsors?

Catherine Mpolokeng Sephapo

Catherine Mpolokeng Sephapo

University of South AfricaPretoria, South Africa
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Mpolokeng Sephapo, Catherine
  
May 09, 2017
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Published Online: May 09, 2017
Page range: 103 - 123
DOI: https://doi.org/10.1515/mmcks-2017-0007
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© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Mpolokeng Sephapo, Catherine
University of South AfricaPretoria, South Africa
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance, Marketing, Sales, Customer Relations, Business Development, Change Management, Cooperation, Entrepreneurship
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