Sponsorship investments: do they deliver brand awareness for all sponsors?

Publicado en línea: 09 may 2017

Páginas: 103 - 123

DOI: https://doi.org/10.1515/mmcks-2017-0007

Palabras clave

sponsorship, brand awareness, consumers, sports, marketing communication

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.