Sponsorship investments: do they deliver brand awareness for all sponsors?
09 maj 2017
O artykule
Data publikacji: 09 maj 2017
Zakres stron: 103 - 123
DOI: https://doi.org/10.1515/mmcks-2017-0007
Słowa kluczowe
© 2017
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Mpolokeng Sephapo, Catherine
University of South AfricaPretoria, South Africa