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The Long-Term ROI of TV Advertising in a Digital World

Raimund Wildner

Raimund Wildner

Germany
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Wildner, Raimund
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Guido Modenbach

Guido Modenbach

Germany
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Modenbach, Guido
  
Apr 23, 2015
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Published Online: Apr 23, 2015
Page range: 54 - 60
DOI: https://doi.org/10.1515/gfkmir-2015-0008
Keywords
© 2015
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Wildner, Raimund
Germany
Modenbach, Guido
Germany
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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