The Long-Term ROI of TV Advertising in a Digital World

Data publikacji: 23 kwi 2015

Zakres stron: 54 - 60

DOI: https://doi.org/10.1515/gfkmir-2015-0008

Słowa kluczowe

TV advertising, Advertising Effect, Marketing ROI, Long-Term Effects

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.