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NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
Open Access
The Long-Term ROI of TV Advertising in a Digital World
Raimund Wildner
Raimund Wildner
Germany
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Wildner, Raimund
and
Guido Modenbach
Guido Modenbach
Germany
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Modenbach, Guido
Apr 23, 2015
NIM Marketing Intelligence Review
Volume 7 (2015): Issue 1 (May 2015)
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Published Online:
Apr 23, 2015
Page range:
54 - 60
DOI:
https://doi.org/10.1515/gfkmir-2015-0008
Keywords
TV advertising
,
Advertising Effect
,
Marketing ROI
,
Long-Term Effects
© 2015
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
