<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.</p></abstract>

This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.

The Trap Of Stereotypes In Romanian Commercials Involving Seniors

“Ştefan cel Mare” University, Suceava, Romania, 13, Universităţii St, 720229, Suceava

Gender Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"The Trap Of Stereotypes In Romanian Commercials Involving Seniors"}

This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender...

The Trap Of Stereotypes In Romanian Commercials Involving Seniors

Published Online: Mar 25, 2015

Page range: 152 - 162

DOI: https://doi.org/10.1515/genst-2015-0011

Keywords
commercials, discrimination, gender role, power, semio-stylistic approach, stereotype

© ELENA MARIA EMANDI

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Trap Of Stereotypes In Romanian Commercials Involving Seniors

Published Online: Mar 25, 2015

Page range: 152 - 162

DOI: https://doi.org/10.1515/genst-2015-0011

Keywordscommercials, discrimination, gender role, power, semio-stylistic approach, stereotype

© ELENA MARIA EMANDI

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
commercials, discrimination, gender role, power, semio-stylistic approach, stereotype