Zeszyty czasopisma

Tom 87 (2022): Zeszyt 1 (June 2022)

Tom 86 (2021): Zeszyt 1 (December 2021)

Tom 85 (2021): Zeszyt 1 (June 2021)

Tom 84 (2020): Zeszyt 1 (December 2020)

Tom 83 (2020): Zeszyt 1 (June 2020)

Tom 82 (2019): Zeszyt 1 (December 2019)

Tom 81 (2019): Zeszyt 1 (June 2019)

Tom 80 (2018): Zeszyt 1 (December 2018)

Tom 79 (2018): Zeszyt 1 (June 2018)

Tom 78 (2017): Zeszyt 1 (December 2017)

Tom 77 (2017): Zeszyt 1 (June 2017)

Informacje o czasopiśmie
Format
Czasopismo
eISSN
2335-8750
Pierwsze wydanie
16 Apr 2017
Częstotliwość wydawania
2 razy w roku
Języki
Angielski

Wyszukiwanie

Tom 86 (2021): Zeszyt 1 (December 2021)

Informacje o czasopiśmie
Format
Czasopismo
eISSN
2335-8750
Pierwsze wydanie
16 Apr 2017
Częstotliwość wydawania
2 razy w roku
Języki
Angielski

Wyszukiwanie

9 Artykułów
Otwarty dostęp

Regionalization Measurement Methods’ Comparative Analysis

Data publikacji: 17 Mar 2022
Zakres stron: 1 - 17

Abstrakt

Abstract

Regionalization denotes certain sub-systems, which appear to be present in the apparently globalized world. The research aim is to compare regionalization measurement methods, used in prior research. Results reveal that the most common gravity equations method could be improved by adding weighted network measures in order to capture the complexity of the researched phenomena.

Słowa kluczowe

  • regionalization
  • measurement methods
  • comparative analysis
Otwarty dostęp

Research on the Market Demand for Organization and Community Management Professionals

Data publikacji: 17 Mar 2022
Zakres stron: 19 - 38

Abstrakt

Abstract

The article defines the scope of professional activity of organization and community management specialists, distinguishes the most significant professional and general competencies, as well as foresees the targeted need for them in the labour market. Findings of the research revealed a great demand for such professionals, as 84.2 percent of the research participants indicated that such specialists were perceived as a necessity. They also stated that the need for such specialists would continue to grow. Their skills and abilities would enable establishment of organizations and communities, initiation and management of changes in the existing organizations. Excellent analytical, cost management and fundraising abilities, knowledge of marketing and communication would make professionals of organization and community management marketable not only in the Lithuanian, but also in the foreign markets.

Słowa kluczowe

  • organization
  • community
  • management
  • a need for specialists
Otwarty dostęp

Theoretical Analysis of the Assessment of Government Expenditure Effect on Welfare of Society

Data publikacji: 17 Mar 2022
Zakres stron: 39 - 49

Abstrakt

Abstract

The problem addressed in this paper namely is the government expenditure effect on welfare of society. The object of research is government expenditure effect on welfare of society, whereas the aim of the paper is to analyse government expenditure effect on welfare of society in the theoretical aspect. The research deals with the analysis of theoretical interpretations of the phenomenon of welfare of society, expands the concept of welfare of society, comparison of the methods applied in practice for assessment of the level of welfare of society, and provides the summary of the theoretical link between welfare of society and government expenditure based on the previous research works in this field.

Słowa kluczowe

  • welfare of society
  • government expenditure
  • economics of happiness
  • welfare economics
Otwarty dostęp

Motivational Background of Workaholism: A Systematic Review

Data publikacji: 17 Mar 2022
Zakres stron: 51 - 63

Abstrakt

Abstract

There are contradictory results of previous studies concerning the effect of work motivation on workaholism. Moreover, the existing reviews did not generate a comprehensive discussion around this particular theme. Therefore, this study aims to systematically review the scientific literature on the relationship between work motivation and employees’ workaholism.

Słowa kluczowe

  • workaholism
  • work addiction
  • work motivation
Otwarty dostęp

Work-Life Balance: Coping Strategies of Female Academics in Selected Universities in Ogun State in Nigeria

Data publikacji: 17 Mar 2022
Zakres stron: 65 - 75

Abstrakt

Abstract

This article examined how female academics in some selected universities in Ogun State, in Nigeria, cope with the stress of balancing their work and family life. Data was obtained using a semi-structured questionnaire. Relying on the findings of this study, a proposition was made that utilizing more coping strategies would allow female academics to achieve a balance in both their work and family life.

Słowa kluczowe

  • work-life balance
  • female academics
  • coping strategies
Otwarty dostęp

Explaining the Impact of Financial Leverage on Firm Performance in the Healthcare Sector in Sri Lanka by Fixed Cost Coverage Ratio

Data publikacji: 17 Mar 2022
Zakres stron: 77 - 91

Abstrakt

Abstract

This paper finds that there is a significant negative relationship between financial leverage and firm performance in the healthcare industry in Sri Lanka. Furthermore, the fixed cost coverage by the utilization of fixed and operational assets is positively and significantly related to firm performance.

Słowa kluczowe

  • financial leverage
  • financial performance
  • capital structure
  • debt to equity ratio
  • healthcare sector
Otwarty dostęp

Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania

Data publikacji: 17 Mar 2022
Zakres stron: 93 - 104

Abstrakt

Abstract

As customers become immune to most forms of advertisement on the Internet, marketers seek new ways to get the attention of branded content. As podcast content on YouTube gains more and more users’ attention in the world and Lithuania, it raises the urge for both marketing professionals and researchers of the marketing field to analyse the possibilities of brands and its content integration in the podcasts. The problem analysed is how effectively integrate brand content into Youtube podcasts in Lithuania. Thus, the paper aims to analyse the phenomenon of brand content integration and to reveal its possibilities in You-Tube podcasts in Lithuania.

Słowa kluczowe

  • podcast
  • brand integration
  • product placement
  • social media marketing
  • YouTube marketing
  • content marketing
Otwarty dostęp

The Model of Emotional Appeals Application for the Advertising of Personal Goods

Data publikacji: 17 Mar 2022
Zakres stron: 105 - 123

Abstrakt

Abstract

The aim of the article is to create a practically applicable model of the use of emotional appeals for the advertising of personal goods. The theoretical part of the article reviews the use of emotional appeals in advertising and their classification, presents the categories of personal goods. During the expert interview, it was determined which emotional appeals were most appropriate for the advertising of personal goods. Based on the results of the content analysis and questionnaire survey, the main emotional appeals that encourage consumers to purchase the advertised product have been identified; the strength of the emotions caused by the advertisement must be determined and the main elements of the advertisement that form the emotional appeal must be named. Based on the results of the research, a model of the use of emotional appeals for the advertising of personal goods was developed, distinguishing the recommended emotional appeals, emotional strength and advertising elements.

Słowa kluczowe

  • advertising appeal
  • emotional advertising appeal
  • personal goods
Otwarty dostęp

Review of J. Paužuolienė and L. Šimanskienė’s monograph “Organizational Culture: Assessment, Formation, Change”

Data publikacji: 17 Mar 2022
Zakres stron: 125 - 126

Abstrakt

9 Artykułów
Otwarty dostęp

Regionalization Measurement Methods’ Comparative Analysis

Data publikacji: 17 Mar 2022
Zakres stron: 1 - 17

Abstrakt

Abstract

Regionalization denotes certain sub-systems, which appear to be present in the apparently globalized world. The research aim is to compare regionalization measurement methods, used in prior research. Results reveal that the most common gravity equations method could be improved by adding weighted network measures in order to capture the complexity of the researched phenomena.

Słowa kluczowe

  • regionalization
  • measurement methods
  • comparative analysis
Otwarty dostęp

Research on the Market Demand for Organization and Community Management Professionals

Data publikacji: 17 Mar 2022
Zakres stron: 19 - 38

Abstrakt

Abstract

The article defines the scope of professional activity of organization and community management specialists, distinguishes the most significant professional and general competencies, as well as foresees the targeted need for them in the labour market. Findings of the research revealed a great demand for such professionals, as 84.2 percent of the research participants indicated that such specialists were perceived as a necessity. They also stated that the need for such specialists would continue to grow. Their skills and abilities would enable establishment of organizations and communities, initiation and management of changes in the existing organizations. Excellent analytical, cost management and fundraising abilities, knowledge of marketing and communication would make professionals of organization and community management marketable not only in the Lithuanian, but also in the foreign markets.

Słowa kluczowe

  • organization
  • community
  • management
  • a need for specialists
Otwarty dostęp

Theoretical Analysis of the Assessment of Government Expenditure Effect on Welfare of Society

Data publikacji: 17 Mar 2022
Zakres stron: 39 - 49

Abstrakt

Abstract

The problem addressed in this paper namely is the government expenditure effect on welfare of society. The object of research is government expenditure effect on welfare of society, whereas the aim of the paper is to analyse government expenditure effect on welfare of society in the theoretical aspect. The research deals with the analysis of theoretical interpretations of the phenomenon of welfare of society, expands the concept of welfare of society, comparison of the methods applied in practice for assessment of the level of welfare of society, and provides the summary of the theoretical link between welfare of society and government expenditure based on the previous research works in this field.

Słowa kluczowe

  • welfare of society
  • government expenditure
  • economics of happiness
  • welfare economics
Otwarty dostęp

Motivational Background of Workaholism: A Systematic Review

Data publikacji: 17 Mar 2022
Zakres stron: 51 - 63

Abstrakt

Abstract

There are contradictory results of previous studies concerning the effect of work motivation on workaholism. Moreover, the existing reviews did not generate a comprehensive discussion around this particular theme. Therefore, this study aims to systematically review the scientific literature on the relationship between work motivation and employees’ workaholism.

Słowa kluczowe

  • workaholism
  • work addiction
  • work motivation
Otwarty dostęp

Work-Life Balance: Coping Strategies of Female Academics in Selected Universities in Ogun State in Nigeria

Data publikacji: 17 Mar 2022
Zakres stron: 65 - 75

Abstrakt

Abstract

This article examined how female academics in some selected universities in Ogun State, in Nigeria, cope with the stress of balancing their work and family life. Data was obtained using a semi-structured questionnaire. Relying on the findings of this study, a proposition was made that utilizing more coping strategies would allow female academics to achieve a balance in both their work and family life.

Słowa kluczowe

  • work-life balance
  • female academics
  • coping strategies
Otwarty dostęp

Explaining the Impact of Financial Leverage on Firm Performance in the Healthcare Sector in Sri Lanka by Fixed Cost Coverage Ratio

Data publikacji: 17 Mar 2022
Zakres stron: 77 - 91

Abstrakt

Abstract

This paper finds that there is a significant negative relationship between financial leverage and firm performance in the healthcare industry in Sri Lanka. Furthermore, the fixed cost coverage by the utilization of fixed and operational assets is positively and significantly related to firm performance.

Słowa kluczowe

  • financial leverage
  • financial performance
  • capital structure
  • debt to equity ratio
  • healthcare sector
Otwarty dostęp

Possibilities of Brand Content Integration into Youtube Podcasts in Lithuania

Data publikacji: 17 Mar 2022
Zakres stron: 93 - 104

Abstrakt

Abstract

As customers become immune to most forms of advertisement on the Internet, marketers seek new ways to get the attention of branded content. As podcast content on YouTube gains more and more users’ attention in the world and Lithuania, it raises the urge for both marketing professionals and researchers of the marketing field to analyse the possibilities of brands and its content integration in the podcasts. The problem analysed is how effectively integrate brand content into Youtube podcasts in Lithuania. Thus, the paper aims to analyse the phenomenon of brand content integration and to reveal its possibilities in You-Tube podcasts in Lithuania.

Słowa kluczowe

  • podcast
  • brand integration
  • product placement
  • social media marketing
  • YouTube marketing
  • content marketing
Otwarty dostęp

The Model of Emotional Appeals Application for the Advertising of Personal Goods

Data publikacji: 17 Mar 2022
Zakres stron: 105 - 123

Abstrakt

Abstract

The aim of the article is to create a practically applicable model of the use of emotional appeals for the advertising of personal goods. The theoretical part of the article reviews the use of emotional appeals in advertising and their classification, presents the categories of personal goods. During the expert interview, it was determined which emotional appeals were most appropriate for the advertising of personal goods. Based on the results of the content analysis and questionnaire survey, the main emotional appeals that encourage consumers to purchase the advertised product have been identified; the strength of the emotions caused by the advertisement must be determined and the main elements of the advertisement that form the emotional appeal must be named. Based on the results of the research, a model of the use of emotional appeals for the advertising of personal goods was developed, distinguishing the recommended emotional appeals, emotional strength and advertising elements.

Słowa kluczowe

  • advertising appeal
  • emotional advertising appeal
  • personal goods
Otwarty dostęp

Review of J. Paužuolienė and L. Šimanskienė’s monograph “Organizational Culture: Assessment, Formation, Change”

Data publikacji: 17 Mar 2022
Zakres stron: 125 - 126

Abstrakt

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