Volume 86 (2021): Edizione 1 (December 2021)

Regionalization denotes certain sub-systems, which appear to be present in the apparently globalized world. The research aim is to compare regionalization measurement methods, used in prior research. Results reveal that the most common gravity equations method could be improved by adding weighted network measures in order to capture the complexity of the researched phenomena.

The article defines the scope of professional activity of organization and community management specialists, distinguishes the most significant professional and general competencies, as well as foresees the targeted need for them in the labour market. Findings of the research revealed a great demand for such professionals, as 84.2 percent of the research participants indicated that such specialists were perceived as a necessity. They also stated that the need for such specialists would continue to grow. Their skills and abilities would enable establishment of organizations and communities, initiation and management of changes in the existing organizations. Excellent analytical, cost management and fundraising abilities, knowledge of marketing and communication would make professionals of organization and community management marketable not only in the Lithuanian, but also in the foreign markets.

The problem addressed in this paper namely is the government expenditure effect on welfare of society. The object of research is government expenditure effect on welfare of society, whereas the aim of the paper is to analyse government expenditure effect on welfare of society in the theoretical aspect. The research deals with the analysis of theoretical interpretations of the phenomenon of welfare of society, expands the concept of welfare of society, comparison of the methods applied in practice for assessment of the level of welfare of society, and provides the summary of the theoretical link between welfare of society and government expenditure based on the previous research works in this field.

There are contradictory results of previous studies concerning the effect of work motivation on workaholism. Moreover, the existing reviews did not generate a comprehensive discussion around this particular theme. Therefore, this study aims to systematically review the scientific literature on the relationship between work motivation and employees’ workaholism.

This article examined how female academics in some selected universities in Ogun State, in Nigeria, cope with the stress of balancing their work and family life. Data was obtained using a semi-structured questionnaire. Relying on the findings of this study, a proposition was made that utilizing more coping strategies would allow female academics to achieve a balance in both their work and family life.

This paper finds that there is a significant negative relationship between financial leverage and firm performance in the healthcare industry in Sri Lanka. Furthermore, the fixed cost coverage by the utilization of fixed and operational assets is positively and significantly related to firm performance.

As customers become immune to most forms of advertisement on the Internet, marketers seek new ways to get the attention of branded content. As podcast content on YouTube gains more and more users’ attention in the world and Lithuania, it raises the urge for both marketing professionals and researchers of the marketing field to analyse the possibilities of brands and its content integration in the podcasts. The problem analysed is how effectively integrate brand content into Youtube podcasts in Lithuania. Thus, the paper aims to analyse the phenomenon of brand content integration and to reveal its possibilities in You-Tube podcasts in Lithuania.

The aim of the article is to create a practically applicable model of the use of emotional appeals for the advertising of personal goods. The theoretical part of the article reviews the use of emotional appeals in advertising and their classification, presents the categories of personal goods. During the expert interview, it was determined which emotional appeals were most appropriate for the advertising of personal goods. Based on the results of the content analysis and questionnaire survey, the main emotional appeals that encourage consumers to purchase the advertised product have been identified; the strength of the emotions caused by the advertisement must be determined and the main elements of the advertisement that form the emotional appeal must be named. Based on the results of the research, a model of the use of emotional appeals for the advertising of personal goods was developed, distinguishing the recommended emotional appeals, emotional strength and advertising elements.